Readers have many options. They are in the driver’s seat when it comes to purchasing books. As authors, we do all we can to help readers select our specific books.
But if I simplify the equation, it all comes down to two basic decisions authors must make: products or promotions.
Products are everything. Without them, we would only have dreams as wannabe authors.
Most readers may not consider novels as products like a bar of soap or any number of other items on the shelf of a department store. But to an author, that’s precisely what they are.
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