Double Down on Being Human

I spend a lot of time thinking about otherworldly beings to include in my novels. But I don’t write about imaginary creatures to scare, shock, or show how cleverly the book is written.

The nonhuman entities in my books are there to provide a contrast to the human side of existence.

The themes I often use in my storylines are the power of love, bonds of friendship, and the goodwill people have for one another. Long after you’ve finished reading one of my stories, those are the things I hope you’ll remember most about them.

After this past year of suffering and separation that we’ve experienced, we should all double down on the human qualities of kindness and respect for one another. But, unfortunately, too much nastiness and hatred still exist in this world.

In this age of technology, it’s easy to forget about the importance of simply being mortal. I frequently listen to podcasts or attend seminars on book marketing. Most will discuss Amazon algorithms, keyword selection, A/B advertising testing, pay-per-click rates, social media optimization, and a host of other techniques.

Rarely do they mention the human side of marketing: the action of just being your everyday self. We’re all sick of the hyped buy, buy, buy approach. So in these posts on my website, I always try to write about topics on my mind or something that I think might interest you. And if that results in you looking into one of my books, so much the better.

I may not always hit the mark with my marketing approach, but to err is human, after all.

Until next time,
John