Surprise! Bookstores Are Back

The predicted slow demise of brick-and-mortar bookstores has been a topic of discussion ever since Amazon first made its mark in the online market. However, physical bookstores are thriving like never before. This news will surely warm the hearts of every reader and author alike.

In the words of Mark Twain, reports of my death have been greatly exaggerated.

Both independent bookstores and major chains are attracting patrons, especially among younger generations, transforming the industry into a remarkable success. Gen Z and Millennials comprise a significant portion of those purchasing books in physical stores.

So, what’s driving this bookstore renaissance in a society that has become more digital than ever?

Many bookstores have evolved into community hubs, hosting events and fostering connections, often featuring in-store cafes. Readers appreciate engaging with knowledgeable staff at these establishments, while many enjoy the tactile experience of wandering among bookshelves and discovering intriguing titles. Digital browsing simply doesn’t compare.

While Amazon has long been known for its cheaper prices and convenience, many shoppers still prefer the emotional connection they have with their local stores.

In fact, mega chains like Barnes & Noble opened 30 new stores in 2023 and 57 stores in 2024. They plan to add at least 60 additional stores this year, including some in prime locations like the new D.C. flagship in Georgetown with its highly sought-after retail space.

In Cambridge, MA, just outside of Boston, Lovestruck Books—a romance-focused bookstore in Harvard Square—opened earlier this year and welcomed eager customers with a line out the door.

A few miles from my home, An Unlikely Story, a bookstore owned by children’s book author Jeff Kinney, is booming with nearly daily events, a cozy café, and a hall for author events.

Bookstores provide a welcoming space for conversation, whether chatting with knowledgeable clerks, meeting others, attending a book signing or event, or enjoying a snack at the café.

So, go ahead—connect, unwind, and explore at your local bookstore.

All the best,

John

Also, all my books are available in print, either hardcover or paperback, at all bookstores. They might not be stocked on the shelves, but the store will happily order a copy for you.

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Photo by Budgeron Bach: https://www.pexels.com